The Role of Augmented Reality in the Automotive Industry

Augmented Reality (AR) is a combination of reality and digital content. It is not only used for gaming but also has immense use in the automotive industry as well.

Here are some of the ways augmented reality is used in the automotive industry.

1. Augmented Reality in New Product Development

Augmented reality has made new product designing and development processes easy, by combining the real world with digital content. With the use of AR, there is no need to design new models manually.

2. Augmented Reality in Accurate Product Manufacturing

Car manufacturing involves assembling of hundreds of components precisely in a sequence. Assembly workers need to look for instructions in particular documents. With the use of AR, these instructions can be projected on data glasses or displays to make assembly work easy.

3. Augmented Reality in Educating Customers

For a long time now, augmented reality is being used to educate customers and employees in the automotive and various other industries as well. AR helps in educating people about the technical aspects vehicles in a more compelling format than brochures and other textual information.

4. Augmented Reality in Enhancing Product Experience

With AR, you will be able to showcase the car to your prospects using 3D visualization, enabling them to explore different specifications of the car.

AR can be used to place photorealistic 3D models of the customer’s dream car in the real environment.

5. Augmented Reality in Improving Sales Process

Augmented reality is changing the way sales executives are involved in car sales. Prospects now enter the car dealership with information about the cars they are interested in.

To grab their imagination, you need to deploy tools like AR.

6. Augmented Reality in Post Purchase Maintenance & Services

Most simple maintenance tasks like oil changes have become easy for customers with the use of AR. Also, mechanics can use AR to mark the defective parts and repair it easily with the instructions displayed on-screen.

7. Augmented Reality in the Automobile Dashboard

This is one of the new features of AR. It displays on the windshield what is happening on the streets in front of the driver, resulting in safer car driving.

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